Sponsored Article: Honkai Impact 3rd Announces Collaboration With Japanese Group MYTH & ROID to Create 3rd Anniversary Theme Brilliant Bright


Shanghai, China – March 30, 2021, global developer and publisher of interactive entertainment miHoYo announces this successful mobile game Honkai Impact 3rd collaborates with the Japanese group MYTH & ROID for the first time to create the 3rd anniversary theme Shiny shiny to remind players busy saving the world to get out there and savor spring.

Watch the special piece – Brilliant Bright:


With stunning cel-shaded graphics, immersive storylines, deep customization, endless combo action, and tight controls, Honkai Impact 3rd has gained an international following since its launch on mobile devices, achieving over 200 million downloads and frequently exceeding Apple Store and google play graphics around the world. Since the end of 2019, Honkai Impact 3rd has been made playable on PC with support for cross-platform play everywhere, attracting more players to the highly acclaimed experience.

Honkai Impact 3rd takes place in a modern world corrupted by a mysterious energy known as Honkai. Lead a nascent resistance of Valkyries, brave girls carrying the anti-Honkai genome, against the spread of the Honkai disaster to protect all that is beautiful!

MYTH & ROID has forged its name from the word “myth” which represents the past and from the word “android” which represents the future. The band is popular around the world for their exceptional outings and performances. Since its inception in 2015, MYTH & ROID has written opening themes for popular cartoons, whose music videos and related animations have reached over 100 million views. Today, the group organizes concerts in more than 20 countries.

KIHOW, the singer of MYTH & ROID, comments: “While this isn’t the first time we’ve worked with popular ACG brands, this collaboration stands out. Unlike the dark songs we’re known for, Shiny shiny is very cheerful. ” Honkai Impact 3rd explains that this is to relieve the stress of the players, so that they can continue to fight for all that is beautiful in the world.

Apart from the collaboration song Shiny shiny, Honkai Impact 3rd has prepared more gifts for the 3rd birthday in the game. Take part in the Birthday Party event to claim up to 30 drops and the special story event Midnight trip claim up to 5 drops. Players can also earn exclusive items, including 3rd Anniversary Stigmata and a Keychain.

Shiny shiny will also be released on Spotify on March 31, 2021. For more information regarding Honkai Impact 3rd or this musical collaboration, please visit our official website: honkaiimpact3.mihoyo.com or follow @ HonkaiImpact3rd to Twitter, Instagram, and Facebook.

About miHoYo:

Tech Otakus saves the world!

miHoYo was founded in 2012 in Shanghai and has presented players around the world with groundbreaking titles including Honkai Impact 3 and Genshin Impact. Committed to becoming a leading developer and publisher of interactive entertainment, we have built a repertoire of transmedia franchises including games, manga and light novels, while pursuing our passion for creating the best interactive experience. At miHoYo, we want to share our vision with players around the world to create a dedicated and vibrant community. “


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